AWS has given us the ability to quickly and confidently innovate business applications in the cloud. We do not have to spend too much effort for the underlying availability of each foundational services so as we can focus on our core business. SilverLining is a professional company for AWS service provider that we can fully rely on.
--BSH Project Manager
BSH is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. Driven by the individual customer needs of people all over the world, BSH aspires to continuously improve the quality of life for people with its outstanding brands, innovative products and top-class solutions.
In order to achieve digital transformation, BSH appliances launched a number of Internet-related projects, including store management information system OIMS and Siemens national truck tour project. OIMS deployed in the Bosch appliances all over the country all the stores, these stores have promoters, a total of more than 10,000 people, they use the OMIS system, the daily product sales data, pictures and other information uploaded to the back-end information system for the management Understand the market, analyze user needs, improve the supply chain to provide sufficient information.
The original OIMS 1.0 is based on traditional data centers, but has encountered many challenges in slowness of development and heavy usage issues. For example, user access process is becoming too cumbersome when connection increases, resulting in data loss and security breach. They also suffered performance issue such as bottleneck during the flash sell or marketing campaign period, resulting in the instability of the system.
The Siemens National Truck Tour project is designed for marketing in the container truck that equipped with a large variety of BSH home appliances. It demonstrates showcases in each Saturday, Sunday and tours around the country. During the product demonstration, the audience can use the phone's WeChat function – shake and connect to the relevant product description page or marketing page to obtain the detailed function of the product and furthermore participate in the marketing lucky draw or provide customer feedback. If you rely on the traditional data center (hereinafter referred to as "IDC") to develop and run the Siemens National Truck Tour project will encounter high cost, slow response and other issues. After careful analysis and comparison, Bosch appliances decided to rely on cloud services to build these systems to meet the reliability, scalability and ubiquitous access capability during the roadshow.
Why Amazon Web Services
Fast, safe and scalable
At present, BSH appliances AWS cloud services include Amazon EC2, Elastic Load Balancing, Amazon S3 and Amazon VPC. Amazon EC2 is the most basic cloud service and provides adjustable computing capacity that can be easily accessed and configured. BSH can start Amazon EC2 new server instance in just a few minutes with the use of Elastic Load Balancing to ensure high reliability and availability of applications.
Reasonable billing mode
AWS cloud services pay for usage and this model is particularly suitable for Bosch marketing roadshow project. The BSH truck tour demonstrates every Saturday and Sunday to carry out their latest product and covering eight tier-1 cities across the country. Through product display and WeChat interaction, BSH seek the feedbacks of consumers, performing user profiling and carry out promotional activities. If this project relies on the traditional self-built server approach, it will cause a great waste of infrastructure investment. When leveraging AWS cloud services, BSH can not only significantly reduce costs, but also allows the system can be expanded at any time to ensure the performance of the application system.
Supports Hybrid cloud mode
As the enterprise user, BSH appliances treat the internal and external system security and interoperability in very high standard: the cloud system and the internal data center must be isolated with each other and meet compliance to ensure the business security, To achieve data sharing, Silverlining have leverage lots of Amazon security services to harden their system on cloud.
With Amazon VPC, enterprise users can define their own virtual network, set the network configuration. For example, a user can create a public subnet for a web server that can access the Internet, and a backend system such as a database or an application server can be placed on a private subnet that can’t access the Internet. You can also take advantage of security layers and network access control lists and other security layers to control access to Amazon EC2 instances on individual subnets. In order to realize the interconnection between the cloud service and the internal data center, the user can create a hardware virtual private network (VPN) connection between the internal data center and the Amazon VPC, which can realize the security of the internal data center and realize the interconnection, But also when needed, the AWS cloud services as an internal data center expansion of resources.
The first benefit of using AWS cloud services is cost saving and business agility. Bo xi appliances new store information management system OIMS 2.0 completely rely on AWS cloud platform, which is a WeChat for the front of the store information management system, tens of thousands of promoters across the country using their own mobile phones, tablet PCs and other personal devices to collect daily sales data and real-time send back to the company's background information system. This model greatly improves the efficiency and availability of OIMS 2.0, simplifies the maintenance and management of the system, and reduces the operation and maintenance costs of the system. Bosch's Siemens National Truck Tour project benefited from the flexible billing mechanism of the AWS cloud platform, which was only required during the weekly tour.
The second benefit of using AWS cloud services is the reduction in system development and deployment period. In the traditional self-built server model, the development and deployment of a new system requires prior planning, application for budget, purchase of equipment, installation of software, a long development and deployment cycle is difficult to meet the needs of business development, AWS cloud service that is ready to use The model significantly shortens the project development cycle.
In the future, Bo xi appliance plans to rely on AWS cloud platform, building more Internet-related projects, and gradually achieve the goal of digital transformation.